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Melting Point

Recognition

UDA International Design Competition, Letterform Marks Award, 2020.

UTA CounterSpace Award, Packaging, 2020.


Deliverables

Packaging

Web - Home Page


Year

Fall 2019

Melting Point

{Packaging} {Branding} {UI / UX}

Brief

For this project we were to create a company that had a strong focus on sustainability. I created a candle company called The Melting Point that specialized in candles made of reclaimed natural wax and jars. The goal was to create an environmentally friendly brand that married nature, sophistication, and vibrancy.

Solutions

I was really inspired by screen printing and tropical foliage for the design. I chose a bright, lively color scheme accented with serifs and nature motifs to pull in both sustainability and a level of sophistication to the brand.